Everyone wants their blog to go viral, but only a few seem to make it to that lofty goal. Especially when it comes to blogging for business.
*loudspeaker voice* Ladies and Gentlemen! I announce, “7 Ways to Help Your Blog Go Viral”.
Because, sometimes, viral-ity needs a helping hand.
1. Your Post Title is Your Reader’s First Impression
If your post title is weak, it will not catch the eye of the average surfer.
In the blogging world, people find blog posts through Twitter, Facebook, LinkedIn, or other blogs.
With all these places your blog is shared, the title is all you get to convince your audience to click.
The title is all you get to make a first impression. So make it a good one!
I’ve seen headlines that go viral even if the content behind them isn’t the bee’s knees.
Headline writing is an art and a science that should be studied by every blogger. I encourage you to work and study this topic, because it could be the key to making your blog go viral.
2. Grab Your Reader’s Attention
You have one sentence to grab my attention.
That sentence needs to give me a sense of what your post is about.
It needs to keep me reading through your entire post.
Most action movies start with a big boom and a fast moving scene. This is because they want to grab your attention and keep you engaged as the rest of the plot unfolds.
Your blog opening should work the same.
3. No Essay
Blogposts are the opposite of essays.
Essay format is designed to make arguments and then tell you the conclusion.
With blogging, you need to say the conclusion first, and then show your arguments/points.
If your conclusion is boring, then no one will read your post to the end.
People are busy! In the era of surfers, your opening HAS to grab their attention and pull them all the way through to the end of your blog (where the sharing buttons are).
Because, unless someone shares your blog, it can’t go viral.
4. Skim Friendly
A side-effect of being busy, is people skim first to see if they want to read your post. If your post isn’t skim friendly, they move on, and all your great content is for naught!
Forget the paragraph rules you learned in English class.
- One thought per line. Make it short, sweet and simple.
- Use subheadings so your readers can easily see the different points you are making.
- Use Bold, Italics, and Underlining to point your reader’s eyes directly to the most important points as they are skimming.
Let me say again. Chunky paragraphs are a big no-no.
They are hard to read on a phone and they are hard to read quickly.
Psychologically, we feel reading a post with chunky paragraphs is going to take forever. So we don’t read it.
5. Easy to Read
Make your posts much easier to read by:
- Using bullet points (see what I did there?)
- Taking your font size up to at least 12pt if not 14pt.
Bullet points are a much more attractive way to present lists, or points.
Our eyes love them because they are easy to read through and remember, whereas long sentences are hard to get through.
Font sizes are going up. Tiny font is really stressful to the eyes. Reading a post that has nice, larger fonts is like taking a nice sip of refreshing water.
6. Use Excellent Writing
Even if you’ve just broken the paragraph rules, you should still write well.
Good writing is not about using obscure verbs, or flowery language.
- get their points across clearly
- inspire you with ideas
- give your minds-eye images that last
- tell stories that resonate with you.
7. Make it Shareable
Make it stupid easy, and a complete no-brainer to comment on and share your posts. If there is any hassle at all, it is not worth it to your reader and they will ditch the effort.
Ask that they share, and ask for comments. Sometimes all people need is a little permission, even if they didn’t know they were wanting it.
I’d love it if you’d share my post! I’d love to hear in the comments, your thoughts about blogging or any of the points I made. Did I miss anything?
Here are my favorite blogs to learn about Good Writing, Good Blogging, and Going viral:
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